Cash App Afterpay Unveils Spring Summer Trend Report 2025

The payments landscape has dramatically shifted. Gen Z and Millennials are reshaping the retail industry with their unique approach to money and spending. They’re ditching credit cards in favor of flexibility and choice at check out with options that allow them to pay over time.

Cash App Afterpay’s seasonal trend report highlights the key consumer and industry shifts shaping Spring/Summer 2025 across fashion, beauty, home, travel and more. Based on first-party purchasing data, the report reveals how next generation consumers are driving demand for bold aesthetics, nostalgic influences, and functional yet stylish choices. As self-expression and practicality take center stage, brands that embrace these evolving preferences will capture consumer attention this season. To read more on this season's hottest trends, click here for the full report.

Methodology:

Afterpay data was analyzed in the US between January 1 through February 12, 2025 vs. same period in 2024.