Cash App Unveils Next Story in "Cash App Communities" Series

December 20, 2024

Cash App has unveiled the next story in its "Cash App Communities" series highlighting Freedom Fighting Missionaries (FFM) – a Charlotte-based reentry organization that provides formerly incarcerated individuals or those involved in the criminal justice system with programs and funding needed to reintegrate into their communities. The series features real Cash App customers and their true stories of how Cash App is used for everything from basic needs to life-changing transactions. 

“We could have never imagined that Cash App would help tell the story of how we advocate for justice-involved individuals in our community,” said Kenneth ‘Kenny’ Robinson, President and Founder of Freedom Fighting Missionaries. “We use the app daily to help our clients when they are experiencing an emergency and need immediate funds. We are truly grateful for Cash App’s support.”

In this film titled “Making the Best Out of a Second Chance,” a mother of eight named Keisha is re-entering society and reaches out to FFM for housing support and other essential services. The organization springs into action and instantly sends the necessary funds to Keisha’s Cash App account, allowing her to secure housing. This critical support marks the beginning of a transformative journey toward stability and hope for Keisha and her eight children.

"Cash App is committed to providing money management tools for those historically excluded from the financial system," said Catherine Ferdon, Chief Marketing Officer at Cash App. "Keisha's story illustrates the real-world impact of our mission, and we're proud to support her journey and the transformative work of Freedom Fighting Missionaries."

In 2023, FFM distributed over $300,000 to individuals in need, providing crucial assistance for rent, daily necessities, transportation and more. 

The series and this story can be found on Cash App’s YouTube and social media channels.

About Freedom Fighting Missionaries

Founded by Kenneth “Kenny” Robinson, Freedom Fighting Missionaries is a 501(c)(3) nonprofit organization that assists formerly incarcerated and criminal justice-involved persons achieve self-sufficiency through services and resources to sustain them throughout the reentry process. Freedom Fighting Missionaries was awarded $2 million in funding for supportive housing for individuals re-entering society after incarceration. Visit FreedomFightingMissionaries.org to learn more.

About Cash App

Cash App is the money app. It’s the easy way to spend, send, and store money. Sending and receiving money is fast, and most payments can be deposited directly to a bank account in just a few seconds. With Cash App, customers can also buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Visa prepaid debit Card to spend the money everywhere Visa Debit is accepted. Prepaid debit cards issued by Sutton Bank, Member FDIC. Visa is a registered trademark of Visa International Service Association. All other trademarks and service marks belong to their respective owners. Maximum discount of $20 when using Cash App Card 50% off discount. Offer must be activated in the Cash App app. Visa and Sutton Bank are not sponsors of this promotion and are in no way responsible for the administration of the promotion or the fulfillment of discounts. All inquiries regarding the promotion should be directed to Cash App at 1-800-969-1940. Download Cash App for free at cash.app/download.